The industry isn't properly regulated yet, so read the labels carefully. A bottle marked "organic" must contain 95 percent organic ingredients, but those marked "natural" or "made with organic ingredients" may still contain the bad stuff. Do your research and find the companies that really do an amazing job of making products that are truly eco-friendly.
That said, I'm a huge believer in using products that have not been tested on animals and that are eco-friendly. I've done a ton of research to find products that you can feel good about buying. I list them in 10 Best Organic Products for Your Skin.