That's a lot of primer sales.
So should you jump on the primer bandwagon? I'll give you the scoop on what primers are worth the money, what types of primers work best and the actual products I love the most. Let's start with eyeshadow primers, my favorite.
Eyeshadow PrimersI use eyeshadow primers. I smooth on Urban Decay's Eyeshadow Primer Potion on days when I know I need my eyeshadow to stay in place and the eyeshadow stays in place for literally hours. If I don't use the primer, the shadow inevitably slides into my lid crease and sits there in a greasy mass until I wipe it off at the end of the day.
I vouch for the stuff. It has helped my shadow stay put through gym workouts, thunderstorms and nights when I am too tired to remove my eye makeup.
I first started using shadow primer back in 2004, way before it became popular. But I discovered Urban Decay's brilliance for myself when I bought it in 2008. That week, two men complimented me on my eye shadow. Amazing. That had never happened before.
More on eyeshadows:
Mascara PrimersMy second favorite primer is mascara primer. I use Lancome's primer "Cils Booster XL" before I apply my favorite mascara, Lancome's Hypnose mascara. I feel the primer preps my lashes for the mascara making my lashes more lush and fabulous.
Buy Cils Booster XL online.
Foundation PrimersMy favorite foundation primer is made by Laura Mercier. I put it on every time I use Laura Mercier Tinted Moisturizer. It's supposed to fill in my pores and help make the tinted moisturizer go on more smoothly and I think it works.
Read more on foundation primers:
Nail & Lip PrimersWith all the rage around primers, makeup brands are coming up with nail and lip primers. I haven't tried these yet, but they are meant to work in the same way the other primers do: by keeping the lipstick and nail polish in place longer.
Deborah Lippmann has a $14 nail primer as part of her collection, according to the New York Times. It's meant to be applied under the base coat. The Times reports Lippmann's primer "will help polish adhere more evenly, stay on longer and dry faster."