Actress Gwyneth Paltrow attends the Los Angeles premiere of 'Valentino: The Last Emperor' on April 1, 2009 in Los Angeles, California
Photo by Jason Merritt/Getty Images
Once you shelled out a couple hundred dollars (more or less) for your salon hair color, you'll want to protect your investment. The chemicals found in hair dyes leave the hair cuticles susceptible to UV damage, chlorine and hard minersls in water and styling tools, which can cause fading and brassiness. Here are 8 tips to prevent fading.
- If you plan to be out under the sun cover hair with a scarf or hat because sunlight causes color to fade more rapidly. If you choose to use a UV spray, reapply every 20 minutes. I've read you can actually spray facial sunscreen on hair to protect it.
- If you swim a lot in salt or chlorinated water, rinse hair thoroughly before diving in. Hair can only absorb so much water so you won't harm hair much if you soak it first.
- Every 3-4 weeks, use an at-home glaze to restore the cuticle and boost color and shine. I like John Frieda Luminous Color Glaze and Oscar Blandi Luce Sheer Gloss .
- To prevent dullness and a green tint caused by chlorine and hard minerals in water, shampoo with a clarifying shampoo once a week. Look for the word "clarifying" on the bottle.
- To prevent brassiness, stylist Louis Licari recommends in Allure Magazine shampooing once a week with a purple-toned shampoo such as Clairol Professional Shimmer Lights Shampoo or Alterna Caviar Blonde Shampoo .
- If you use styling tools, always use a protector on hair before applying the flat iron or curling iron or drying with a blowdryer. Stylist Kim Vo recommends Nexxus Phyto Organics Canopy Thermal Protection.
- If your hair has turned brassy, apply a rich gloss treatment made to reduce brassiness. I've read very good things about L'Oreal Paris Tone Refiner.
- If your hair feels like straw after it's colored, try an after-sun hair mask to restore softness.