Coloring Your Hair Just Got Faster!

February 24, 2003

At the same time, the company introduced Avlon's Affirm MoisturColor® Conditioning Permanent Crème Hair Color System that has also been developed for hair of all textures. The system provides both optimum hair color performance with unprecedented moisture, superior gloss and shine and can be used alone, or in conjunction with the new Lightener without any damage to hair structure.

"What is becoming more and more apparent is that the Beauty Industry is rapidly changing the way companies are doing business. Today's emphasis is on a more colorfully diverse population that is growing economically stronger every day," states Dr. Ali N, Syed, President and Master Chemist. "Both Avlon's MoisturColor® Oil Moisturizing Powder Lightener and Affirm MoisturColor® Conditioning Permanent Crème Hair Color System are the results of our efforts to help stylists achieve lightened hair on clients with a wide variety of hair textures in half the usual time, while simultaneously keeping their hair in excellent condition."

Dedicated for 20 years to creating the best quality products for consumers with critical hair problems resulting from the use of conventional relaxers and other products not especially developed for the ethnic market, Avlon's ongoing goal has been to provide the very best products that advanced research and innovative thinking can offer. Its goal has now been expanded to the vast diversity of women who represent the wider international multicultural population of women who experience problems with their hair as well.

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Produced for Avlon Industries

Contact:

Norma A. Lee 212-750-2412/Fax 212-593-0862

Elinor Ruskin Voice 212-687-4975/Fax 212- 687-5177