I say this begrungingly because I only wear Lancome brand mascaras (mascaras being one of those beauty products people find and stick by forever), but I really don't need to be spending the money I do on mascara. Maybelline New York Great Lash Mascara has gone down forever as the best drugstore buy ever. At just $7 a tube, it's a good basic standby. L'Oreal and Max Factor also make great drugstore mascaras.
Every magazine touts Shu Uemura ($15) as The Eyelash Curler everyone must have in their makeup drawer. So why then, do so many makeup artists stockpile the much cheaper Revlon Extra Curl Eyelash Curlers (about $6)? Hmmmmm......
See my list of the best mascaras.
Next: Tweezers & Flatirons