We learned about this tanner at Bigelows and have since learned it is, in fact, the Greatest Self Tanner available on the market. The color is not orange-y, it goes on smooth and it looks as natural as if you were a Brazilian born with a great tan. Unfortunately, like most self-tanners, it does have a vague 'self-tanner scent' so we advise applying a full 24 hours before your big event so you can shower (don't loofah) to get the smell off.