Every beauty editor knows you don’t need to spend $20 on mascara. Save your money for a great foundation or compact powder and instead of splurging on Lancome (which for years I’ve sworn by) go for Maybelline’s Great Lash. This mascara, a deal at $5.98 is still tops in every beauty editor’s book. It's also the most popular mascara in the United States -- the company has figured out one tube of Maybelline's Great Lash mascara is sold every 1.6 seconds in the U.S.
Editor's note: I still use Lancome Definicils because old habits do die hard & because it's a top pick by makeup artists as well, it's just pricier.
For more fun facts on mascara, check out .
