Every beauty editor knows you don’t need to spend $20 on mascara. Save your money for a great foundation or compact powder and instead of splurging on Lancome (which for years I’ve sworn by) go for Maybelline’s Great Lash.
This mascara, a deal at $5.98, is still tops in every beauty editor’s book. It's also the most popular mascara in the United States -- the company has figured out one tube of Maybelline's Great Lash mascara is sold every 1.6 seconds in the U.S.
That said, the mascara doesn't get great reviews on the top review sites (Drugstore.com, Makeupalley.com, Amazon.com), so I don't include it on my list of the best mascaras on the market today. Instead, I include a few great drugstore buys including Maybelline's Full N' Soft Mascara, which gets much better reviews than Great Lash.
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