split image of some lotion, oil and someone spraying a fragrance on their wrist

Fragrance

Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.

Jackie Aina
Jackie Aina Shares the Secret Spots She Spritzes With Perfume

Sol de Janeiro Delicia Drench products
My Boyfriend Compliments Me Every Time I Wear This Viral Sol de Janeiro Scent

DedCool Sunlit Blooms Fragrance Review Tout
I Finally Found My Signature Scent Thanks to This Cool-Girl Perfume Brand

Beautycounter fragrances
Beautycounter's New Fragrance Is Like Summer In a Bottle

Black perfume bottle on marble surface
How to Apply Cologne: Perfumers Share Their Top Tips for Smelling Great All Day

Campaign image of Kylie Jenner for Kylie Cosmetics debut fragrance, Cosmic
Kylie Jenner's Debut Perfume Is a Nod to Kris Jenner

Four body mists against a watery background
Body Mists Are Back—and These 19 Need to Be On Your Radar

Fragrance Bottles
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists

glossier and by rosie jane perfume
These 12 Best Budget-Friendly Perfumes Rival High-End Options

Product image of Future Society's new Optimal Habitat Fragrance Primer
This New Fragrance Primer Will Keep Your Perfume Alive for a Full 24 Hours

Byrdie - Luxury Perfumes Tout
The Best Luxury Perfumes of 2024 Will Give a Fancy Upgrade to Your Fragrance Collection

A collection of holiday fragrances on a lush white fabric background
Holiday 2023's Fragrance Trends Offer an Olfactory Trip Down Memory Lane

Perfumer Natalie Gracia Cetto
Perfumer Natalie Gracia-Cetto on the Power of Scent Memories and Gucci Guilty Elixir

Beyoncé holding a silver perfume bottle
We Finally Have Details on Beyoncé's Highly-Anticipated New Fragrance

A collage of fall fragrances against a gloomy blue-gray background
Fall 2023’s Biggest Fragrance Trends Are All About Smelling Rich and Unbothered

Model wearing a towel on her head and holding a white bottle
Jones Road's First Fragrance Captures That Freshly Showered Feeling

Victoria Beckham selfie
Victoria Beckham's New Fragrance Trio Is Inspired By Her Memories With David Beckham

A bottle of perfume stands on a natural piece of tree on a green background with shadows.
All About Oud, the Smoky, Sensual Fragrance Note That Always Turns Heads

LoveShackFancy new fragrances, Forever in Love, Moondance, Bohéme
LoveShackFancy Enters the Beauty Game With Three Dreamy Fragrances

Sol de Janeiro After Hours fragrance mist
Sol de Janeiro’s New Perfume Mist Is Ready for Cozy Fall Nights

Maison Francis Kurkdjian Fragrance Deal Byrdie Tout
Perfume Sets Are My Go-To Gifts, and I'm Shopping This Byrdie-Favorite Brand While It's $55 Off

Sol de Janeiro Perfume Mists
All of My Favorite Sol de Janeiro Perfume Mists Are on Sale Right Now

DS&Durga Pistachio perfume in a bowl of pistachio ice cream
It's the Summer of Sweet Fragrance

The Best Perfume Oils, Editor Tested & Reviewed
The 7 Best Perfume Oils of 2024, Editor Tested & Reviewed

Juicy Couture Y2k fragrances
9 Y2K Scents That Still Hold Up

Ellis Brooklyn, Clive Christian, D.S. & Durga, and Boy Smells Perfume Bottles on Fabric Background
Summer 2023's Biggest Fragrance Trends Include Rain Scents and Dessert Gormounds

Perfumes Bottles on Light Brown Fabric Background
Rain-Inspired Fragrances Are on The Rise—Here's Why

Best niche fragrances on a grey background
The Coolest Fragrances You’ve Probably Never Heard Of

The 10 Best New Perfumes for Spring 2023 TOUT
We Sniffed All the Newest Perfumes, And These Are the 11 Best Spring Launches

Collage of perfumes similar to Baccarat Rouge 540 we recommend on a cloudy background
10 Perfumes Similar to Baccarat Rouge 540

Woman with natural Afro hairstyle with flowers in hair
Hair Fragrances Bring Your Signature Scent to Your Strands (Without Damage)

RawChemistry Delight Pheromone Perfume on a marble counter
We Tried 17 Pheromone Perfumes—These Are the Ones That Kept Us Coming Back

Acqua di Parma, Bleu De Chanel, and Eternity on a printed background
The 12 Best Colognes for Men Will Enhance Any Fragrance Collection

Model spraying Vacation After Sun fragrance
Vacation's New Fragrance Will Have You Ready for Hotel Happy Hour

Quiet Luxury Candles
9 Quiet Luxury Candles to Make Your Home Smell Indescribably Expensive

Olivia Rodrigo in a red tank top
Olivia Rodrigo's Signature Scent has TikTok in a Chokehold

Dua Lipa winking with a ponytail
Dua Lipa Says She Wears This Scent for "Big Nights Out," Including the Met Gala

dedcool layering fragrance milk
DedCool's Milk Layering + Enhancer Fragrance Makes Everything Smell Better

sol de janeiro rio radiance perfume mist
Sol De Janeiro's New Perfume Mist Is Like a Trip to the Beach in a Bottle

rihanna super bowl
Rihanna Reveals What Success and Falling in Love Smells Like

Signature Scent Zodiac Sign
How to Choose Your Signature Scent for 2023, According to Your Zodiac Sign

phlur ameline
6 Fragrance Brands Conscious Beauty Shoppers Should Know About

Keta Burkes-Williams, founder of Ourside
Ourside Founder Keta Burke-Williams Loves Experimenting With Eclectic Scents

Fragrance Scents Make You Smell More Seductive
These 7 Scents Will Make You Smell More Seductive, According to a Perfumer

Photo composite of three cologne bottles.
The Best Cologne Subscription Boxes for Trying Out New Scents

fragrance bottle
16 Aphrodisiac Scents That Set the Mood

Nest Fragrances candles and scentd
Nest Fragrances Offer Tons of Stand-Out Scents—Here Are Our Favorites

14 Long-Lasting Perfumes With Stay-All-Day Power

Best Celebrity Perfumes
The 10 Best Celebrity Perfumes

Real Women Share Their Favorite Colognes
Women Share Their Favorite Colognes to Challenge Binary Fragrance

Bath & Body Works Wild Sand Eau De Parfum collaged against white fabric background
The 12 Best Bath & Body Works Scents of 2023

Bottle of perfume oil with rock, stick, and piece of wood
How to Make Your Own Signature Perfume With Essential Oils

Collage of Victoria Secret perfumes we recommend on a blue water background
The 15 Best Victoria's Secret Perfumes of 2024

Maison Francis Kurkdjian Baccarat Rouge 540 Shimmering Body Oil
TikTok's Favorite Perfume Now Comes as a Shimmering Body Oil

Ariana Grande mod fragrance campaign
Ariana Grande Just Dropped Two New Scents Inspired by '60s Mod Aesthetics

fragrance bottle
How to DIY Your Own Cologne in 4 Steps, According to Perfumers

Build Fragance Collection
How to Build a Fragrance Collection, According to Perfumers

10 Rollerball Perfumes That Make You Smell Irresistible

Mood-Boosting Perfumes
The Best Mood-Boosting Perfumes, According to a Pro

Most popular perfume on TikTok next to flowers
12 Perfumes TikTok Can't Get Enough Of

nail polished hands applying perfume
How to Layer Perfumes to Create Your Own Signature Scent

elf
I Never Have a Bad Skin Day When I Use My E.l.f. Holy Hydration Face Cream

Gender Neutral fragrances arranged on a neutral colored background
21 Gender-Neutral Fragrances to Wear All Year Long

The 12 Best Patchouli Perfumes of 2024