1. Style

Your suggestion is on its way!

An email with a link to:


was emailed to:

Thanks for sharing About.com with others!

Top 16 Eyeshadows on the Market


Here we list the best eyeshadows on the market you can find in department stores and even grocery stores. Click to see how much they cost.

More tips for making up eyes:

Best Luxurious Eye Shadow: Christian Dior 5-Colour Palettes

Posh to the extreme, Dior's bold shadows are rich, silky & made with such intense pigments, they seem to last forever. You'll love how they go on like velvet. Wear each shade alone, or combine 2, 3, or all 5 shades.

Compare Prices

Urban Decay Eyeshadow

Urban Decay as a brand has become so popular it knocked off MAC from my list this year for the first time in years. These individual shadows run about $18 each (a few dollars more than MAC) and come in 68 decadent shades (Urban Decay's verbiage, not mine, but I do agree). They go on silky and smooth, tend not to clump and I love the shimmery jeweled tones.

Buy directly from Urban Decay

Best Metallics: Stila Magnificent Metals Foil Finish Eye Shadow


 Shimmery, metallic eyeshadow is a great bet for parties, evenings out or any special event and Stila makes a fan favorite. The foil finish will last all night. If you don't like a heavy coverage, use the primer first to smooth out the color. It comes in 12 colors, and my favorite is "kitten."

Best Palette: Urban Decay Naked 2 Eyeshadow Palette

Urban Decay

Since they hit the market a few years ago Urban Decay's "Naked" and "Naked 2" palettes have risen to the top of the "Best of" lists. Urban Decay is a beloved brand -- they don't test on animals and they require as much as possible vegan ingredients from their sources. This palette contains 12 full-sized eyeshadows in both matte and shimmery finishes, but what's brilliant about these shades are they flatter every eye color. They tend to be on the warmer side, so they don't flatter "cool" skin tones as well and some of the shadows go on very sheer, rather than the dense pigmented color I love (see Dior above), but at about $50 for 12 shadows, you can't beat the value. Paired with Urban Decay's primer, these shadows will stay on all day.

Compare Prices

Best Bang for Your Buck: e.l.f. Studio 141 Piece Master Makeup Collection

Not everyone is going to need 141 pieces of makeup, but if you are huge makeup aficionado you cannot beat this price. One of e.l.f.'s bestsellers, this 141-piece collection includes a whopping 84 eyeshadow shades, 36 lip gloss shades, 6 blush shades and much more for less than $50.

The Best Neutral Palette: Marc Jacobs Beauty Style Eye-Con No.7


Everyone needs a great neutral palette and this is the THE one to buy, according to the beauty buzz on Reddit. People are going crazy over this particular palette which offers up so many wonderful combinations of neutrals you won't run out of shadow or options for years.

Best Organic, Natural Eyeshadow: Alima Pure

For women worried about putting unhealthy cosmetics on their skin, mineral eyeshadows are the way to go. There are may great organic, natural eyeshadows on the market today (get the list of my favorites here), but a good go-to bet is Alima Pure. They're not too expensive, they're highly pigmented and you can apply them wet or dry.

See my list of 15 Eyeshadows That Are Good for You & the Environment.


Best Drugstore Smoky Eye: L'Oréal Metallic Shadow Duo, Platinum

This is the best drugstore eyeshadow for a smoky eye. Apply with a special eyeshadow brush and smudge with your finger on the lid and below the bottom lid. Under $10 at drugstores and even cheaper online.

Compare Prices

Best Grocery Store Shadow: Revlon Colorstay Eyeshadow

Don't want to splurge on $15 shadows? You can get great eye shadows in your grocery store. Revlon palettes are rich, glide on smoothly and have a staying power you won't see in other basic grocery store and drugstore brands.

Runner up: L'Oreal Wear Infinite Duos.

Best Drugstore Eyeshadow: Maybelline New York The Nudes Eyeshadow Palette


An Amazon.com bestseller, Maybelline's "The Nudes" palette is absolutely perfect for blue, green and blue eyes. Create smokey eyes or use a basic mid-range color for day.

Compare Prices
Related Video
How to Make a Smokey Eye
  1. About.com
  2. Style
  3. Beauty
  4. Teen Beauty
  5. Makeup Tips
  6. Eyeshadows
  7. Top 16 Eyeshadow Products on the Market

©2016 About.com. All rights reserved.