Here we list the best eyeshadows on the market you can find in department stores and even grocery stores. Click to see how much they cost.
More tips for making up eyes:
Posh to the extreme, Dior's bold shadows are rich, silky & made with such intense pigments, they seem to last forever. You'll love how they go on like velvet. Wear each shade alone, or combine 2, 3, or all 5 shades.
Urban Decay as a brand has become so popular it knocked off MAC from my list this year for the first time in years. These individual shadows run about $18 each (a few dollars more than MAC) and come in 68 decadent shades (Urban Decay's verbiage, not mine, but I do agree). They go on silky and smooth, tend not to clump and I love the shimmery jeweled tones.
Since they hit the market a couple years ago Urban Decay's "Naked" and "Naked 2" palettes have risen to the top of the "Best of" lists. Urban Decay is a beloved brand -- they don't test on animals and they require as much as possible vegan ingredients from their sources. This palette contains 12 full-sized eyeshadows in both matte and shimmery finishes, but what's brilliant about these shades are they flatter every eye color. They tend to be on the warmer side, so they don't flatter "cool" skin tones as well and some of the shadows go on very sheer, rather than the dense pigmented color I love (see Dior above), but at about $50 for 12 shadows, you can't beat the value. Paired with Urban Decay's primer, these shadows will stay on all day.
Not everyone is going to need 141 pieces of makeup, but if you are huge makeup aficionado you cannot beat this price. One of e.l.f.'s bestsellers, this 141-piece collection includes a whopping 84 eyeshadow shades, 36 lip gloss shades, 6 blush shades and much more for less than $50.
For those who want a smaller collection, this $10 eyeshadow collection
has plenty of colors.
For women worried about putting unhealthy cosmetics on their skin, mineral eyeshadows are the way to go. There are may great organic, natural eyeshadows on the market today (get the list of my favorites here), but a good go-to bet is Alima Pure. They're not too expensive, they're highly pigmented and you can apply them wet or dry.
See my list of 15 Eyeshadows That Are Good for You & the Environment.
This is the best drugstore eyeshadow for a smoky eye. Apply with a special eyeshadow brush and smudge with your finger on the lid and below the bottom lid. Under $10 at drugstores and even cheaper online.
Smoky eyes are here to stay. For girls with dark hair & eyes, this dark color is exquisite. We hear this is the most popular brand in the Persian Gulf city of Dubai, where smoky eyes are super hot.
Best Grocery Store Shadow: Revlon Colorstay Eyeshadow
Don't want to splurge on $15 shadows? You can get great eye shadows in your grocery store. Revlon palettes are rich, glide on smoothly and have a staying power you won't see in other basic grocery store and drugstore brands.
Runner up: L'Oreal Wear Infinite Duos
Considered 'must-have' makeup by Harper's Bazaar, Lancome's Color Focus palettes come in a perfect palette of shades, from muted to bright, matte to pearl. Travel-size runs you $15, while full-size is $38.
Runner-up: Laura Mercier Eye Colour
The secret to shadow that stays on all-night long: Cream shadows. We wear this under our shimmery powder shadows & the shadow never cakes in the creases (caused by oils). Buy at MAC stores or maccosmetics.com.
Runner up: Laura Mercier Eye Color in Titanium . We also love American Coffee.