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Natural Eye Makeup

15 Eyeshadows That Are Good for You & the Environment


Your best options when it comes to natural eye makeup is mineral eyeshadows, which comprise much of this list. These 15 natural, organic eyeshadows are not only good for you, but they are good for the environment. I've done the research and found shadows that get excellent reviews, don't test on animals and contain only natural, organic ingredients.

More organic beauty:

Alima Pure Eyeshadows ($12.50)

I have a pot of Alima mineral eyeshadow that I use every day. These eyeshadows are a favorite because there are so many color options that range from matte to shimmer and the price is right at only $12.50. I love that they tend to be richly pigmented so the color is rich, not "barely there." And these shadows are free of Bismuth oxychloride (BOC), another big plus for natural, organic makeup lovers.

. About the company, in their own words:

"We are big believers in reading your labels and learning as much as you can. We are big fans and full participants in the Environmental Working Group's Skin Deep Cosmetic Safety Database. We provide detailed ingredient information for every product we sell. And we invite you to please read our labels. They are informative and fun.

Alima Pure is certified safe and natural according to the European standard.


Everyday Minerals Eyeshadows ($4.99)

I absolutely love the color options available in Everyday Minerals Eyeshadows. And at $4.99, you can't beat the price. These eyeshadows have great staying power if applied wet (just dip your brush in a bit of water before dipping it into the shadow) and over an eyeshadow primer.

About the company, in their words:

At Everyday Minerals, we are driven by the urge to help women feel beautiful by creating products that contain only the finest essential ingredients. Sustainability is our priority, as we are firmly committed to the goal of protecting and nurturing our natural resources. With a passionate diligence to positively impacting our environment, our high quality makeup and skincare is a reflection of our ideals. We practice local love, and source the finest natural ingredients from local farms while dreaming up our newest ultra-feminine shades. Our philosophy is that homemade gifts are always best – their personal touch brings that extra something special. This is why each and every one of our products is lovingly hand crafted, with a glamorous loyalty to preserving our beautiful planet. We are based in Austin, Texas and have achieved monumental strides in protecting our local wildlife habitats and the natural plants that grow within the Texas Hill Country.

RMS Beauty Cream Eyeshadows ($28)

Unlike most commercial eye shadows that acccelerate aging and emphasize lines, RMS Beauty Cream Eye Shadows double as an eye cream to nourish and moisturize the eye area. It's 100% natural and packed with organic ingredients.

Beauty Without Cruelty (BWC) Mineral Duo Pressed Eyeshadows ($32.95)

An excellent choice when it comes to mineral eyeshadows, Beauty Without Cruelty's Duo Pressed Eyeshadows provide quite a lot of bang for your buck (and at about $33 for one, you are not getting a cheap product). You get a base color and a darker color for your crease. There are only 6 options for color palettes, which is a downside. If you don't find a color duo you like, consider their loose eyeshadows.

About the company: Beauty Without Cruelty cosmetics was founded in England almost 50 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care.

Zuii Organic Flora Eyeshadow ($21.75)

Zuii Organic's eyeshadows get rave reviews from About.com's former makeup guide, Faith Lawless. Faith writes that Zuii is one of the best natural brands on the market today for eyeshadow. Their shadows are highly pigmented and there are many amazing colors to choose from. Faith loves Moss (deep green), Black Diamond (very black with subtle sparkles), Blackberry (deep purple), Blue Marine (beautiful medium royal blue), Brownie (dark gold), Mustard (medium tan with slight yellow and shine), and White Diamond (sparkly white).

As with all mineral shadows, you should apply with an eyeshadow brush and apply a primer on lids beforehand.

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Zuzu Luxe Eye Shadow ($15.25)

Enhance your eyes with Zuzu Luxe 100% natural mineral eye shadows. Fresh and superbly blendable, these gorgeous shadows come in 16 stunning, ultra-wearable shades that can be worn alone or combined.

Urban Decay Naked Eyeshadow Palette With Brush ($50)

One of the most popular eyeshadow palettes on the market, Urban Decay's Naked is well-priced considering you get so many shadows in the palette. There's also a Naked 2, which has some similar shades but a lot of new ones, too.


About the company: Although Urban Decay is not your average "natural, organic" beauty brand, it is a cruelty free brand committed to ending animal testing. No products are test on animals and the company requires their suppliers certify that the raw materials were not tested on animals. Urban Decay is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.

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Urban Decay Eyeshadow Primer Potion ($9)

I swear by Urban Decay's primer potion and it's a beauty editor favorite. Most mineral eyeshadows require a primer on your lid to make them stay longer and this is an excellent option.
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Jane Iredale Lid Primer ($18.50)

If you have oily lids, you may have noticed your eyeshadow melts into your crease. Keep this from happening with a lid primer, like this one from Jane Iredale. This lid primer doubles as a shadow best applied with a finger.
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Everyday Minerals Makeup brushes

Mineral makeup usually requires a good mineral makeup brush for application. These brushes from Everyday Minerals get great reviews and are loved for their price.

Urban Decay Deluxe Eyeshadow Box (On Sale for $16)

This is another popular eyeshadow option from Urban Decay. It's highly rated on Makeupalley.com where users love it for it's selection, which work better for evening than for day because of the bright colors. Get it while it lasts, there are rumors the palette is being discontinued and you can get it half off on Urban Decay's Website.

RMS Beauty Illuminizer ($38)

The must-have addition to any natural makeup collection, this no-glitter luminizer is the perfect highlighting balm for the inner corner of the eyes, under the eyebrows, along the collarbone, or anywhere else you want a subtle, sexy glow.

Read the many positive reviews on the Website for proof of how amazing this stuff is.

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