I love New York department stores. I enjoy the windows during the holidays and the abundance of luxurious clothes, purses, makeup products and shoes (the shoes!). But what I dislike the most about department stores are the aggressive cosmetics counter people. Every time I walk into Henri Bendel department store I'm accosted by a bevy of perfectly manicured people asking me if I want to try the newest this or that. It's vaguely reminiscent of a Mexican border market, complete with children hawking Chiclet and vendors plying ponchos, blankets and dolls.
So how to survive when you really do need Bond No. 9's Scent of Peace fragrance (my all-time favorite) because where else are you going to get Bond No. 9 back home? There are a few commandments you should know...
No. 1: Know Thy Cosmetic Salesperson
While the salespeople at Sephora do not work on a commission, cosmetics salespeople at department stores do. They're goal is to sell you 100s of dollars worth of product you didn't know you needed, according to Cara Phillips, in her Newsweek article Six Ugly Secrets of the Cosmetic Counter. Phillips worked 7 years at New York cosmetic counters before getting her degree and starting her journalism career.
What you're told at the counter is usually a lot of marketing mumbo-jumbo, so keep that in mind. Many makeup artists receive sales training, but actually don't know a lot about ingredients or how they really work, says Phillips.
But not all salespeople are cold-blooded. I can usually spot the people who are only interested in making a sale. When I need to buy something at a department store, I feel out the salespeople and give my business to the ones I develop a rapport with. Feel free to tell someone you don't trust that you're "just looking," said Allison Elliott, a Sephora makeup artist in NYC, who was interviewed for Allure Magazine.
To get you to buy these products, a salesperson may try to get you in a chair. You may be told about a new product or asked to try a bit of eyeliner. The salesperson may suggest you sit down for a quick try. As she's doing that eyeliner, she'll ask you about your job and next thing you know it's 15 minutes and 15 products later and she's handing you a mirror to look at your brand new face. Cost of all those products if you're guilted into buying them: $$$.
You may feel like you made a best friend, but remember, these salespeople are trained to make new best friends every single day.
Rule No. 2: Avoid Rush-Hour Cosmetics Counter Traffic
Weekends and after work are the busiest time for a cosmetics counter. If you really want to try a new eyeshadow shade, avoid the long lines and waits by going during off-times. According to Elliott in Allure Magazine, the least busy times are Mondays and Tuesdays and weekdays between 2 p.m. and 4 p.m.
Rule No. 3: Know How Much You Expect to Spend Before You Approach
As a beauty editor eager to try new products, I'm a sucker for a tough-sell salesperson in a lab coat who seems to know what she's talking about (Phillips says Clinique people wear lab coats because they create an aura of expertise).
When I go to Saks Fifth Avenue, I'm no-nonsense and I walk straight to the counters, ask for my products and then get out of there. Sometimes I make small talk and drop the beauty editor thing, which leads to being shown new stuff without the expectation that I'll buy it (everyone knows beauty writers get free stuff all the time).
If you set yourself a budget for the makeup counter, you'll guarantee you won't walk out with a bunch of products you didn't expect to buy.
No. 3: Keep the Self-Deprecation to Yourself
If you don't know a thing about makeup or skincare products, be careful what you admit to. If you tell the wrong salesperson you don't know anything about retinoids, you could become a target for a hard-sell, says Elliott in Allure.
No. 4: Know How to Safely Test Products
The cosmetic counters at Sephora and major department stores can be teeming with bacteria. To protect yourself from the bad stuff (think pink eye and herpes), play by these general rules:
- Products in powder form (eyeshadows, blushes, pressed powders) are least likely to contain contaminants. Scratch off powder to get to a bottom layer if need be, but be polite about it.
- Avoid testing lip gloss. For lipstick, take a Q-tip and rub it along the base of the stick.
- Test liquid liners and pencils on your hand, not your eyes.
- Never, ever test mascara at a counter, even with the freebie applicators.
- Test concealer and foundations on your neck.
Many department stores, including Sephora, offer generous return policies if a product you tried doesn't end up to your liking. Always ask if you aren't 100 percent sure about a purchase. And keep this in mind if you feel you got suckered into a big purchase you weren't expecting.