The 28 Best Perfumes for Women of 2024 (And All Time)

Find your signature scent.

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Collage of perfumes for women we recommend against a gray background

Byrdie / Danie Drankwalter

Shopping for new perfume can be a challenging (not to mention headache-inducing) experience. But once you find a signature scent, you'll use it for years to come. And keep in mind—even though we call this roundup the best perfumes for women, fragrance is for everyone. So no matter how you identify, the most important thing to know is how to choose the best perfume for you. 

To compile this list, our team of editors and contributors spent hours researching the most popular and best-selling perfumes available today, evaluating their key features—like ingredients and sourcing, ease of application, and wear time—in addition to reviews from customers and other trusted sources. We also polled our team of beauty editors, writers, and perfume lovers for their tried-and-true favorites.

After we narrowed down our list, we sorted, spritzed, and sniffed our way through the most popular options to select the best perfume in each fragrance category—floral, fruity, woodsy, and clean—many of which are our favorites here at Byrdie HQ.

Whether you're in the market for a new signature scent or are looking to build out your fragrance wardrobe, check out our picks of the best perfumes.

Best Overall

Le Labo Santal 33

Le Labo Santal 33 Eau De Parfum

Nordstrom

What We Like
  • Unisex

  • Doesn't 'feel' like perfume, rather natural

  • Vegan

What We Don't Like
  • Overpowering to some

A favorite among team Byrdie, this gender-neutral fragrance is a must-have. Rich and woody, it combines smoky and woody accords with a touch of spicy cardamom for a blend that is truly intoxicating and extremely memorable. (Our editors also love the brand's Rose 31 eau de parfum.)

"Every time I wear it, I get a compliment. I've actually had Uber drivers ask me to write it down for them so they can buy it for their wives. The fragrance is actually considered unisex, so everyone can wear it. Le Labo describes it as 'at once gentle, smoky, and leathery,' and I agree," says former senior social media editor Kelly Gallagher. "The fragrance has so much depth that the more you breathe it in, the more it changes. I'm a Le Labo Santal wearer for life."

Free of: Parabens | Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Violet, cardamom | Cruelty-Free: Yes

Best Unisex

Byredo Bibliothéque

Byredo Bibliotheque Eau de Parfum

Nordstrom

What We Like
  • Minimalist packaging

  • Unisex

  • Has a comforting appeal

What We Don't Like
  • Scent can lean masculine on some wearers

A library-inspired scent may sound strange, but trust us, it works. Originally one of the brand’s best-selling candles, it was shoppers’ demand that inspired the fragrance version. Peach, plum, peony, and violet are at the forefront, though the base notes of leather and patchouli are strong enough to make it totally unisex, as is the clean and minimalistic packaging.

Free of: Parabens, Sulfates | Type: Eau de parfum | Size: 1.7 oz | Top Notes: Peach, plum | Cruelty-Free: No

What We Like
  • Has a sophisticated appeal

  • Long-lasting with a slow, gradual build

  • Layerable

What We Don't Like
  • Might be overpowering to some

This full-on floral is classic without ever veering into grandma territory, blending jasmine and tuberose with Rangoon creeper, a south Indian plant with a slightly powdery finish that rounds everything out. The fragrance is strong and long-lasting—as many Sephora shoppers point out—though in a good way, and also wears nicely, fading slowly and gradually.

Free of: Parabens | Type: Eau de parfum | Size: 1.6 oz.| Top Notes: Rangoon creeper | Cruelty-Free: No

Best Woody Floral

Maison Francis Kurkdjian Baccarat Rouge 540

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

Nordstrom

What We Like
  • Sophisticated and complex blend

  • Travel-friendly

  • Decadent smell

What We Don't Like
  • Might be too intense for some

Notes of amber and cedarwood balance out the jasmine that’s out the forefront of the fragrance, making for a well-balanced, woody floral. It’s sophisticated and complex, an unexpected pairing that blends beautifully and is sure to appeal to those who like either woody or floral scents alike.

"The brand would say it has notes of jasmine, saffron, and cedarwood, but for me, it just truly smells like nothing else I've ever come across in the best possible way," says senior editor Karli Bendlin. "Every time I spray it on, I immediately feel like a more luxurious version of myself. It's not cheap, so I do try to save it for more special occasions rather than everyday wear—though sometimes I spray it on myself when I'm not even leaving the house, just for the joy of it."

Free of: Parabens | Type: Eau de parfum | Size: 2.4 oz. | Top Notes: Jasmine, saffron | Cruelty-Free: Yes

Best Modern Floral

Decorté Kimono Yui

Decorté Kimono Yui

Saksfifthavenue

What We Like
  • More affordable

  • Modern take on classic Japanese-inspired floral scent

What We Don't Like
  • Scent may be too light for some

The top notes of this fragrance are citrusy—lemon, mandarin, orange—along with a touch of pink pepper, while the middle notes are where the florals come in. A combo of neroli, orange flower, and rose to add that floral hit, though the initial citrus effect, coupled with a musky dry down, make this an extremely modern and fresh take on the classic floral.

"Kimono Yui is floral, citrusy, and peppery," says editorial and strategy director Kathryn Vandervalk." It's one of my favorite perfumes of all time for the way it smells delicate and feminine while keeping its edge. It lasts a long time without feeling heavy."

Free of: Parabens | Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Lemon, mandarin, orange | Cruelty-Free: No

Best Earthy

A.N. Other WD/2018

A.N. Other WD/2018

Formulary55

What We Like
  • Unisex

  • Vegan

  • Modern appeal

What We Don't Like
  • Moderate longevity

Fragrance expert and founder of Formulary 55 Cordelia Smith says she’s “obsessed with this brand.” This is one of her current favorites, a gender-neutral option that combines touches of fruit and floral to round out earthier notes of cardamom, sandalwood, and velvet Madagascar. Bonus points for the fact that all of the ingredients used are clean and ethically sourced.

Free of: Parabens, phthalates, dyes, toxins, and preservatives | Type: Eau de parfum | Size: 50 ml. | Top Notes: Pear sparkle, cardamom spice, violet leaves | Cruelty-Free: Yes

Best Crisp & Clean

Jo Malone London Earl Grey & Cucumber Cologne

Jo Malone London Earl Grey & Cucumber Cologne

Nordstrom

What We Like
  • Layerable

  • Fresh, unassuming scent

  • Long-lasting

What We Don't Like
  • Cucumber note is faint

The best perfume for those in search of a fresh, minimalistic scent, this fragrance is straightforward, with an emphasis on clean and crisp cucumber and bergamot, offset with the teeniest touch of musk. Plus, all of the fragrances from this brand can be easily mixed and matched and layered if you want to play perfumer.

Free of: Parabens and phthalates | Type: Eau de parfum | Size: 1.0 oz. | Top Notes: Bergamot | Cruelty-Free: No

Best Soft Woody

Chloé Atelier des Fleurs Papyrus

Chloé Atelier des Fleurs Papyrus

Nordstrom

What We Like
  • Fresh, light appeal

  • Classically feminine

  • Can work for day and night

What We Don't Like
  • Scent doesn't last long

Dry, smoky, and woody, the top of papyrus reign supreme here. Still, because they’re complemented with touches of fresh and green notes, the result isn’t too heavy but rather light enough to wear even during the day.

Free of: Parabens | Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Papyrus | Cruelty-Free: No

Best Fruity

Burberry Her Her Eau de Parfum

Burberry Her Eau de Parfum

Ulta

What We Like
  • Fun and bold scent

  • Smooth curved glass body for easy holding

What We Don't Like
  • Doesn't last long

Black currant, raspberry, and blueberry make up the top notes of this fruity gourmand scent, hitting you with a punch of sweetness. Floral jasmine and violet keep it feminine and flirty, though, like all the Burberry scents, it still has a touch of the brand’s signature amber and musk.

Free of: Parabens | Type: Eau de parfum | Size: 1.6 oz. | Top Notes: Red and dark berries | Cruelty-Free: No

Best for Summer

Dior Joy

Dior Joy

Amazon

What We Like
  • Long-lasting

  • Mix of floral and musk

  • A little goes a long way

What We Don't Like
  • Scent might be too powdery for some

This soft silky scent is floral forward, but it also has a touch of musk that makes it sensual. It's the ideal fragrance for a summer night that will linger until morning.

Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Bergamot, mandarin orange | Cruelty-Free: No

Best for Non-Perfume Lovers

Juliette Has a Gun Not A Perfume

Juliette Has a Gun Not A Perfume

Amazon

What We Like
  • Layerable

  • Unisex appeal

What We Don't Like
  • Scent may be too faint for some

The name really does say it all. This perfume is formulated entirely differently than any other perfume, ensuring it smells like no other perfume and is sure to please even those who don’t like wearing fragrances. Rather than having top, middle, and base notes, it’s made of just one note—cetalox, a woody and earthy scent that’s usually used as the base in most fragrances. It’s hard to explain, but it makes this a perfume that really doesn’t smell like a perfume. It just makes you smell great, and isn’t that the ultimate goal after all?

Free of: Parabens | Type: Eau de parfum | Size: 3.3 oz. | Top Notes: Cetalox | Cruelty-Free: Yes

Best Set

Maison Louis Marie Perfume Oil Discovery Set

Maison Louis Marie Perfume Oil Discovery Set

Credobeauty

What We Like
  • Layerable

  • Affordable

  • Vegan

What We Don't Like
  • Incense-like smell might not appeal to some

“More and more brands are coming with discovery sets, featuring a variety of scents and notes for all preferences,” says Smith. It gives you the option to experiment before fully committing, she adds, noting that this is one of her favorite sets. It comes with five of the brand’s best-selling perfume oils, a mix of different woody, tropical, and earthy fragrances.

Free of: Parabens, alcohol, and phthalates | Type: Perfume oil | Size: 5 x 0.5 oz. vials | Top Notes: Varies | Cruelty-Free: Yes

Best Floral Aldehyde

Chanel No°5

Chanel No°5 Eau de Parfum

Sephora

What We Like
  • Makes a great signature scent

  • Long-wearing

  • Works well day or night

What We Don't Like
  • Can be overpowering

Often considered the world's first "abstract" fragrance, the best-selling Chanel No. 5 is not for wallflowers. The blend of aldehydes and florals is layered over a base of vetiver, sandalwood, amber, vanilla, and patchouli to create a complex, lasting scent that definitely leaves an impression. When applied to skin, the perfume reacts with the wearer's body chemistry to create a highly subjective effect—though many women love it, others find it overwhelming. Our reviewer suggests trying a sample before you buy the full-sized bottle.

Type: Eau de toilette | Size: 1.2 oz. | Top Notes: Aldehydes, ylang-ylang, neroli, bergamot, lemon | Cruelty-Free: No

Best Subscription

Luxsb Luxury Scent Box

Luxsb Luxury Scent Box

Amazon

What We Like
  • Various scents to choose from

  • No contract required

  • Exclusive brands

What We Don't Like
  • Can't modify shipping frequency

For those who aren’t quite sure what they like, Luxury Scent Box offers an easy way to try a wide variety of options. How it works: Every month you get a 0.3-ounce sampler size of a fragrance (either selected by you or on recommendation from one of the brand’s fragrance specialists). There are both mainstream brands to choose from, as well as smaller, more niche options. Find one that you love? You can then buy the full-size bottle at a discounted price.

Free of: Unknown, Varies Based on Fragrance | Type: Varies | Size: 0.3 oz. monthly | Top Notes: Varies | Cruelty-Free: Varies

Best Patchouli

Viktor & Rolf Flowerbomb

Viktor & Rolf Flowerbomb Eau de Parfum

Sephora

As its name suggests, this best-selling scent is floral-forward, though the bouquet is balanced by base notes of patchouli, musk, and vanilla. It's a versatile but heavy perfume that's made for nighttime wear and better suited for the winter months.

Type: Eau de parfum | Size: 3.4 oz. | Top Notes: Tea, bergamot, Osmanthus | Cruelty-Free: No

What We Like
  • Versatile

  • Long-lasting

What We Don't Like
  • May be overpowering to some

Best for Date Night

Carolina Herrera Good Girl Eau de Parfum

Carolina Herrera Good Girl Eau de Parfum

Sephora

What We Like
  • Sweet without being cloying

  • Complex blend of floral and musk

What We Don't Like
  • Doesn't last long

As the stiletto-shaped bottle suggests, Good Girl is a study in contrasts. It's a blend of bright florals like tuberose and moody notes like tonka bean and coffee, making it a great pick for date night.

Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Almond, coffee, bergamot | Cruelty-Free: Yes

Best Citrus-Forward

Chanel Coco MadeMoiselle

Chanel Coco MadeMoiselle Eau de Parfum

Sephora

What We Like
  • Fragrant yet subtle

  • Versatile enough to wear year-round

What We Don't Like
  • Can feel too sweet for some

This citrusy scent is effervescent, with top notes of orange and mandarin and florals like Turkish rose and jasmine at its heart. It's strong yet fresh.

Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Orange, mandarin orange, bergamot, orange blossom | Cruelty-Free: No

What We Like
  • Unisex

  • Woodsy but not overpowering

  • Long-lasting

What We Don't Like
  • Smoky scent may not appeal to all

This unisex offering from the eclectic designer is sweet, warm, and familiar, all without being overdone. It's an iconic cold weather fragrance—essentially cozy vibes in a bottle.

Type: Eau de toilette | Size: 3.4 oz. | Top Notes: Cloves, pink pepper, orange blossom | Cruelty-Free: Yes

Best Trendy

Glossier You Parfum

Glossier You Parfum

Sephora

What We Like
  • Subtle scent

  • Unisex

  • Mixes with wearer's natural scent to create a unique effect

What We Don't Like
  • Iris note can be unappealing to some

Glossier's signature scent has a bit of spice yet a beautiful floral aroma. The perfume blends with each person's natural scent differently to create an effect that is unique to you.

Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Pink pepper | Cruelty-Free: Yes

Best for Teens

Marc Jacobs Fragrances Daisy

Marc Jacobs Fragrances Daisy

Amazon

What We Like
  • Not overpowering

  • Layers well

What We Don't Like
  • Doesn't last long

An eau de toilette, Daisy only contains 4 to 8% of pure fragrance, making it lighter and less intense than other perfumes on the market. For this reason, this scent is amazing for layering or for those who enjoy a more subtle fragrance profile.

Type: Eau de toilette | Size: 3.4 oz. | Top Notes: Strawberry, violet leaves, jasmine | Cruelty-Free: Yes

Best Sweet

Mugler Angel Shooting Star

Mugler Angel Shooting Star Eau De Parfum

Sephora

What We Like
  • Iconic star bottle

  • Warm, sugary notes

What We Don't Like
  • More fruity than floral notes

If you're a fan of sweet scents, you really can't go wrong with Mugler Angel. Since its 1992 launch, this perfume has been a staple on vanities everywhere—but it's so much more than the truly iconic star-shaped bottle. The fragrance flaunts warm, fruity top notes, with hints of sugary praline and a spicy whisper of pachouli.

Type: Eu de parfum | Size: 0.8–3.4 oz. | Top Notes: Bergamot, red fruits, patchouli | Cruelty-Free: No

Best Romantic

Yves Saint Laurent Black Opium Eau de Parfum

Yves Saint Laurent Black Opium Eau de Parfum

Sephora

What We Like
  • Vanilla and coffee notes contrast well with florals

  • Warm, sweet, and spicy balance

What We Don't Like
  • Could last longer

Looking for something sexy and seductive for a romantic night with your partner? YSL Black Opium might be the way to go. This warm and spicy perfume has opening notes of rich coffee and sweet vanilla and balances them out with soft florals. The result? An edge, daring, captivating scent that's sure to draw your love interest in.

Type: Eu de parfum | Size: 1–5 oz. | Top Notes: Black coffee, white flowers, vanilla | Cruelty-Free: No

Best Classic Floral

Dior Miss Dior

Dior Miss Dior Eau de Parfum

Dior

What We Like
  • Lily-of-the-Valley, Centifolia Rose, and Soft Musk combo

  • Luxurious bottle

What We Don't Like
  • Mature scent

Miss Dior perfume exudes elegance and sophistication for those looking for a timeless scent with 1940s inspiration. Its floral, citrus, and woody notes are harmoniously blended into a sophisticated and elegant perfume thanks to the perfume's masterful composition. Turn this classic into a personalized beauty gift courtesy of a complementary three-step customization process.

Free of: Parabens | Type: Eau de parfum | Size: 3.4 oz. | Top Notes: Lily-of-the-Valley, Centifolia Rose, oft Musk  | Cruelty-Free: No

Best Celebrity Scent

Fenty Eau de Parfum

Fenty Eau de Parfum

Fenty

What We Like
  • Mixes well warm notes from other scents

  • It smells like honey and incense

  • Gorgeous bottle

What We Don't Like
  • Can be overpowering if you spray too much

Rihanna has already made waves in the cosmetics industry with the release of her makeup and skincare lines, and now she is expanding into fragrance as well. Magnolia, musk, tangerine, Bulgarian rose, vanilla, and blueberry come together to create a seductive fragrance. In addition, imagine how lovely this amber-brown glass with gold accents would look on your vanity.

Free of: Parabens | Type: Eau de parfum | Size: 2.5 oz. | Top Notes: Magnolia, musk, bulgarian Rose| Cruelty-Free: Yes

Best Tropical

Tom Ford Soleil Blanc

Tom Ford Soleil Blanc Parfum Spray

Sephora

What We Like
  • Can layer with other scents

  • Warm and spicy notes

  • Unisex

What We Don't Like
  • Doesn't last as long as others

Captivating summer aroma, to put it in three words. This white and gold bottle of Soleil Blanc, with its sun-kissed and tropical aroma, perfectly encapsulates the essence of a lavish beach vacation. It evokes feelings of warmth, relaxation, and leisure, making it an ideal scent for summer and beach vacations. You will get lots of compliments whenever you wear this perfume, which has notes of floral amber and coco-de-mer.

Free of: Parabens and phthalates | Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Coco de Mer, Ylang Ylang Comores Islands, Cardamom| Cruelty-Free: No

Best Hypoallergenic

Skylar Eau de Perfume

Skylar Pink Canyon Eau de Perfume

Amazon

What We Like
  • Hypoallergenic

  • Fresh citrus and fruits scents

  • Safe for sensitive skin

What We Don't Like
  • Needs to be reapplied

Skylar is known for its clean and non-toxic approach to fragrance. Therefore, this is an option for women who value their health and the environment and who either have sensitive skin, are expecting, or are simply looking for clean scents that do not sacrifice their love of luxurious fragrances for harmful chemicals. We love the feminine and heavenly earthiness that grapefruit, pink salt, and cedar bring to the table with their floral freshness.

Free of: Parabens and phthalates | Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Grapefruit, pink salt, cedar| Cruelty-Free: Yes

Best Floral Blend

Ellis Brooklyn FLORIST Eau de Parfum

Ellis Brooklyn FLORIST Eau de Parfum

Sephora

What We Like
  • Sustainable Packaging

  • Italian bergamot, golden gardenia, honeysuckle scents

  • Light and airy

What We Don't Like
  • Can be overpowering for some

Those who prefer floral scents will find that the Ellis Brooklyn perfume in the pink bottle best captures the beauty of freshly cut flowers in the spring. Watery notes and bamboo leaves make up the top notes, while lily of the valley, tuberose, and jasmine anchor the middle, and long-lasting musk and blonde woods round out the composition. It is versatile enough to be worn both formally and informally, depending on the wearer's taste and the occasion.

Free of: Parabens and phthalates | Type: Eau de parfum | Size: 1.7 oz. | Top Notes: Tuberose Petals, golden gardenia, honeysuckle| Cruelty-Free: Yes

Best Sandalwood

Loewe 001 Woman Perfume

Loewe 001 Woman Perfume

Loewe

What We Like
  • Alluring sandalwood scent

  • Not overpowering

  • Longlasting

What We Don't Like
  • May be too strong for those with sensitive skin

Unique and refined, the scent of 001 Woman Perfume sets itself apart from other perfumes on the market. It is made from high-quality ingredients and expertly blended to produce a distinct and memorable aroma. The perfume is an attractive combination of floral, woodsy, and musky undertones. This harmonious blend produces an intoxicating aroma that is both complex and versatile. It strikes the perfect balance between femininity, sensuality, and modernity.

Free of: Parabens| Type: Eau de toilette | Size: 1.7 oz. | Top Notes: Bergamot, tangerine| Cruelty-Free: No

Final Verdict

The best perfume for women largely boils down to individual preferences. Do you prefer floral notes? Woody? Clean? Fruity? The options are endless, making it even harder to choose a favorite. Team Byrdie stands by Le Labo Santal 33 Eau De Parfum as one of the best perfumes of all time for men and women alike. Le Labo describes it as "at once gentle, smoky, and leathery," and it's guaranteed to score you compliments. Another great unisex pick is Byredo Bibliothéque Eau de Parfum, which boasts peach, plum, peony, and violet notes. You could share both of these with significant others, partners, and friends, but chances are you'll want to keep it all to yourself.

Meet the Expert

Cordelia Smith is a fragrance expert and the founder of Formulary 55, a line of products for body and home. She personally prefers more gender-neutral fragrances, though she loves notes of rose and beeswax (which is her favorite scent on Earth).

What to Consider When Buying Perfumes for Women

Your Signature Scent

What smells good to you may not appeal to someone else. The effect of a perfume depends on factors as varied as how it interacts with your unique body chemistry and your favorite smells from childhood. Consider which fragrance category—floral, fruity, woodsy, or clean—you want. For instance, if you're a fan of florals, Chanel N°5 might be right up your alley. And those who like fruitier scents will appreciate Burberry Her.

Knowing that will help you narrow down your search. Sampling should also be part of the experience since there's no better way to tell how a perfume wears than taking it for a test drive.

Scent Concentration

Parfums have the highest scent concentrations, followed by eau de parfum, like Le Labo Santal 33 Eau De Parfum, then eau de toilette, and finally, eau de cologne.

Perfume oils—which usually come in a roll-on applicator, like the Maison Louis Marie Perfume Oil Discovery Set—have high scent concentrations. But even though they will last longer than most sprays, they don't have the same "throw," which means the effect is more for the wearer than for those around them. 

Quality and Wear

Perfume is considered a luxury item, which means the price you pay depends not only on the ingredients but also on factors like the packaging and the name brand itself.

Less expensive perfumes like Glossier You often contain fewer notes and lots of sweet-smelling florals, which are abundant and easy to source. Pricier fragrances like Maison Francis Kurkdjian Baccarat Rouge 540 use rare essences that can run the price up to thousands of dollars per ounce. And while some dupes, like some Santal 33 knock-offs, Baccarat Rouge imitations and others, can almost replicate the smell of more expensive scents, they usually don't have the staying power.

Clean and Cruelty-Free

In general terms, perfume is "clean" if it contains natural extracts and is free of potentially harmful ingredients like phthalates, parabens, and artificial dyes. (Be sure to read the list of ingredients if you have specific sensitivities—even natural fragrances can cause allergic reactions.)

If you're searching for a cruelty-free perfume, consider brands that don't test their products on animals and can prove that their ingredients are ethically and sustainably sourced. A couple of our favorite cruelty-free perfumes for women include Formulary 55 A. N Other and Juliette Has A Gun Not A Perfume.

FAQ
  • How do you choose a perfume for women?

    While perfume choice is totally personal, the key thing is to make sure you try it on yourself first. “The way a fragrance smells can vary based on body chemistry, so it’s important to make sure you like it while actually wearing it before committing to the full bottle,” suggests Smith.

  • How do you apply perfume for women?

    Smith suggests spritzing it onto your pulse points: the wrists, neck, and crook of the arm. (This will help intensify and diffuse the scent.) But, if you’re spraying it on your wrists, do not rub them together, as so many people do. “This generates heat, which can end up altering the scent,” explains Smith.

  • When does perfume for women expire?

    There’s no set answer here, but if your fragrance is properly stored, it can last for years and years on end, says Smith. Make sure to keep all your bottles in a cool, dry environment; if and when the fragrance starts to change or smell ‘off,’ that’s when it’s time to replace it, she says.

Why Trust Byrdie?

Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. Her perfume tastes fall on the clean, fresh, and green end of the spectrum, and once she finds a fragrance she loves she sticks with it. Case in point: She’s been wearing the Jo Malone and Juliette Has a Gun perfumes on this list for years.

Ashley Jimenez is an expert in identifying shopping trends, highlighting multicultural content, and exploring conversations within the influential beauty segment. She has remarkable conversations with celebrities and experts on trends around representation, culture, and the ever-evolving industry. Her previous roles include global editorial manager at NYX Professional Makeup, social media manager at Activista Media, and senior beauty editor at Latina Magazine, where she created beauty, wellness, and lifestyle content specifically for women of color.

According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough perfumes from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at contact@byrdie.com, and we will evaluate the product ASAP. 

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