December 10, 2003

The... DigiThong

Men can always grab their cells from their belt loops when they ring, but women are often fumbling in purses, and missing calls," said Curry.

What is a DigiThong™? Co-designed by entrepreneur Janet Curry, founder and president of DigiThong™, this unique product is a fashionable waist or hip-length strap in a wide variety of styles, and universal locking device that allows the wearer to attach most cell phones or PDAs for ease of use.

"Men can always grab their cells from their belt loops when they ring, but women are often fumbling in purses, and missing calls," said Curry. She also noticed the number of cell-phone mishaps-dropped from laps, dropped in commodes, or lost when clipped to purses. In emergencies at work, many women do not have access to their phones which are stored in their desks. The DigiThong™ allows a woman to keep her phone handy at all times. Last year, 1.3 million people had their cell phones stolen, but more (some 1.6 million) lost their cell phones, according to a Continental Research survey. If the cell phone is lost or stolen, so is valuable information.

"The DigiThong™ Signature Line features designs with crystals, rhinestones, metal studs, and much more," said Janet Curry. "Through research and interaction with our customers we learned that function and fashion go hand-in-hand and women wanted our product to compliment their personal style."

DigiThong™ can be worn with a variety of different garments providing easy access to the cell phone at a moment's notice while securely holding it. It comes in various sizes to fit any shaped person, either around the waist as a fashionable belt accessory, or around the torso like a purse. The DigiThong's™ patented, sleek universal locking device is designed to fit most phones, PDAs and two-way communications devices on the market.

DigiThong™ is available online at http://www.digithong.com, and by ordering through its clearing house, DigiThong™, Inc. at (323) 904-0232.

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Produced for DigiThong

Contact: Isidra Person-Lynn, (323) 295-7911 ThePRPerson@aol.com